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The Fiat 500 is truly unique in the marketplace. No other car offers its combination of Italian style, affordable price, modern technology and fuel efficiency. It provides customers not only value for money, but the Fiat 500 becomes valuable in itself due to the perfect blend of emotional and rational appeal.
Italian Style:
City-friendly proportions and iconic Cinquecento cues, wrapped in modern Italian styling that conveys simplicity and strength
The Fiat 500 is the automotive equivalent of the iPod – sleek, simple, functional, user-friendly and inspired. A pure, no-nonsense design
Available in 14 exterior colors, including three colors inspired by the vintage appeal of the first Fiat 500, and 14 unique seat color and material combinations
Wonderful attention to detail everywhere you look – inside and out
2009 World Car Design of the Year.
“The Cinquecento not only exemplifies the Italian style, technology, passion and way of making cars. It also embodies a new vision of technology’s role in the achievement of sustainable mobility. With its low fuel consumption and CO2 emissions, it is an ambassador of a genuine concern for the environment and an approach to ecological responsibility whose time has finally come.” – Sergio Marchionne
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